Data Layer
Agentic readiness begins with machine-readable commerce architecture. If your product data is fragmented or inconsistent, AI cannot reliably understand or recommend it.
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Core Engineering Capabilities
We create the digital infrastructure behind commerce-driven organizations — commerce platforms, corporate websites, search engineering systems, custom architectures, and AI automation designed to operate in complex, AI-mediated environments.
Agentic-Ready Commerce
We engineer integrated eCommerce systems structured for AI interpretation and agent-based interaction. From Shopify to custom architectures, we design commerce infrastructure prepared for machine evaluation, structured data exchange, and emerging agent-driven purchasing environments.
AI-Structured Corporate Websites
Search & Visibility Engineering
Is Your storefront Ready for the Agentic Shift?
4 Layers for Agentic Commerce Readiness Assessment
Agentic Commerce readiness is not a feature upgrade. It is an architectural shift that occurs across four critical layers: Data, Execution, Performance, and Trust.
Execution Layer
Agentic Commerce requires executable, protocol-level infrastructure. AI systems do not click buttons — they call tools, invoke actions, and execute defined contracts.
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Performance Layer
Agent-based selection introduces a new competitive factor: millisecond-level performance and deterministic responses.
Our Company by Numbers
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Success Stories
Agentic-Ready Commerce
Multi-brand DTC eCommerce platform for healthcare domain
We delivered a fully integrated B2B/B2C eCommerce platform for the DACH healthcare market. We built an enterprise-grade, content-driven architecture with a headless CMS supporting multi-brand governance and structured editorial workflows. Alongside custom eCommerce flows and deep integrations such as DockCheck and Microsoft Business Central, we executed a full SEO and content strategy, resulting in continuous growth and over 20,000 monthly organic visitors.
ReactNext.JSNode.jsHydrogenSendcloudAWSDocCheckMatomo AnalyticsAhrefsGraphQLPostgresQLMS Business CentralContentfulAWS CognitoShopify PlusNEURONwriterShopify FlowShopify FunctionsGoogle AnalyticsCloudflare
Oliver Freichel
Managing Director | Midas Healthcare GmbH
The team covered everything we needed to launch a digital presence for our family of healthcare brands, delivering a full DTC eCommerce platform with custom brand stores, a dedicated B2B shop and ERP integration, all centrally managed via Shopify Plus backend.
Our Story
Over the last decade, our team has been focused on delivering B2B, B2C, and D2C solutions for startups, enterprises, and brands across various business domains worldwide.
Our approach has evolved from developing custom solutions recognized by TechCrunch, to leveraging industry-leading platforms like Shopify and other cloud services integrated with custom web and mobile applications via API.
We stay ahead of the latest trends in eCommerce, Headless Content Management Systems, visual website- and design platforms like Webflow, Customer Experience platforms and no-code solutions, while continuously monitoring the impact of emerging AI technologies on these and other systems.
Industries
Healthcare & Regulated Industries
Our expertise ranges from enterprise solutions for Fortune 1000 companies to innovative startups recognized by TechCrunch. We build custom DTC solutions for brands, helping them navigate one of the most regulated industries in the U.S. and ensuring GDPR compliance for healthcare projects in Europe.
eCommerce & Retail
We build eCommerce solutions of any complexity, from standard Shopify stores to flexible, headless architectures powered by eCommerce APIs and integrated with Marketing Automation services, CRM, and ERPs. Our expertise includes custom B2B2C solutions for startups and DTC platforms for brands.
Advertising & Media
We’ve partnered with leading independent creative agencies in the U.S. and the Middle East — trusted by global brands like Coca-Cola, KFC, and Spotify. In an industry where every detail matters, we deliver pixel-perfect design and flawless UI/UX, ensuring exceptional digital experiences.
Finance & Operations
We’ve built B2B and B2C solutions for financial institutions to automate routine operations by integrating innovative technologies into existing infrastructure. We leverage plug-and-play architecture and Card Management API services to enable seamless scaling across partner websites and internal tools.
Case Studies
What Our Clients Say
Oliver Freichel
Managing Director | Midas Healthcare GmbH
The team covered everything we needed to launch a digital presence for our family of healthcare brands, delivering a full DTC eCommerce platform with custom brand stores, a dedicated B2B shop and ERP integration, all centrally managed via Shopify Plus backend.
Sasha Sydorenko
Art Director | Growdient
We partner with B2X Software to build high-quality, content-rich corporate websites for our enterprise clients. We particularly value their headless CMS approach, with well-structured content modeling and full SEO support — something that is still rare in custom website development today.
Elina Mathew
Associate Brand Director | And Us Group
B2X team was professional and always came to us with solutions to any issues and concerns. They would keep us in the loop through the whole progress and were very responsive. Have loved working with the whole team and will continue to do so and recommend them to others as well.
Antonio Sushchevskyi
Founder | Wishpicks
B2X provided one frontend and one backend developer who joined our in-house team on short notice. Both engineers actively participated in code reviews, daily standups, and other day-to-day team routines. They proved to be strong developers and showed great empathy toward the project.
FAQ
For commerce and content platforms, we work with technologies such as Shopify, Sanity, Webflow, and headless architectures.
For complex integrations, proprietary workflows, or AI-driven logic, we develop custom applications using modern frameworks such as Next.js and Node.js.
The goal is to design the most effective system architecture – not to default to custom development when it is unnecessary.
B2X Software specializes in the development of software solutions that help companies launch digital products, increase revenue, and enhance their digital visibility. Our core focus is on e-commerce: we implement conversion-oriented platforms, AI-powered automations, and AI assistants that sustainably improve both the customer experience and operational efficiency. In addition, we work closely with startups – from early MVP phases through to scalable digital products – and develop high-quality corporate websites that specifically support marketing and growth objectives.
Every engagement begins with a structured Discovery Phase. We analyze business objectives, system requirements, data structures, and technical constraints before defining the architecture.
A typical workflow includes:
Discovery and technical planning
Information architecture and UX design
Iterative development
Performance, security, and integration testing
Deployment and monitoring
Ongoing optimization and system evolution
This structured approach ensures clarity, architectural consistency, and predictable delivery.
We design AI automation systems that enhance commerce infrastructure and operational workflows. These include:
AI-assisted content generation and product data optimization
Intelligent personalization and recommendation systems
Conversational AI and structured on-site assistants
Dynamic pricing and promotion logic
Predictive analytics and behavioral segmentation
Multi-agent systems for complex workflow automation
All AI implementations are integrated into the broader system architecture to ensure maintainability and scalability.
Yes. We provide both architectural design and technical implementation.
This includes information architecture, UX/UI systems, structured content modeling, frontend and backend engineering, integrations, analytics configuration, and performance optimization.
Design decisions are aligned with system logic and technical constraints from the outset.
B2X operates as an engineering partner rather than a traditional digital agency.
Our focus is on system architecture, structured data, AI readiness, and long-term platform integrity. We prioritize architectural decisions, technical clarity, and sustainable system design over short-term marketing deliverables.
B2X is based in Germany and operates with a distributed senior engineering team across the European Union and Ukraine, supported by development partners in Los Angeles, United States. This structure enables consistent technical standards, operational flexibility, and effective collaboration across European and North American markets.