The client, a major player in the pharmaceutical industry, launched a new business division focused on Direct-to-Consumer (D2C) channels.
Regulatory Challenges: standard enterprise solutions (Salesforce, Microsoft Commerce, Adobe Experience Cloud, Sitecore) were either unsuitable for the required compliance flows or prohibitively expensive to customize and deploy.
Flexibility: the platform had to support maximum customization as the industry is quickly shifting towards digitalization of healthcare services.
Cutting-Edge Technology: the client required a modern technology stack that could ensure speed, agility, and future scalability.
Our team undertook a 3-month Discovery phase, involving collaboration with the client’s Digital Transformation, IT, Sales, Marketing, Wholesale, and Legal departments. Together, we defined the platform’s core features and regulatory requirements. After thorough research and consultation, we proposed a solution based on the following technologies:
Time-to-Market: First brand website launched in just 3 months. Within 12 months, the platform scaled to include:
Cost Efficiency, business growth and performance:
Additional Services Delivered: Full SEO cycle, advanced funnel analytics with GA and Matomo, UI/UX redesign, a scalable design system, and integrations with marketing and CRM tools.
Explore other impactful solutions we’ve delivered for clients facing similar challenges.
Get in touch with B2X Software — we’ll walk you through the entire process, answer all your questions, and support you with expert guidance at every step.
