Custom website for the leading creative agency in MENA

With the highest awards ranking points as of 2024, the agency is paving the way for a new way of thinking that reinvents how agencies do business in the region.

The Challenge

High-end visual design under tight deadlines and budget constraints

The Agency provided a design for its new visually appealing, dynamic website to showcase its extensive portfolio and innovative brand identity, reflecting its influence in the creative industries. High volumes of video, images, and media needed to be effectively managed without compromising site performance. The primary challenge was achieving a pixel-perfect, fully custom design across all modern browsers and devices, with extremely high attention to detail. On top of that, the team had to work within tight deadlines and within a client’s budget, making efficient planning and flawless execution critical to the successful delivery of the project.

Solution

Next.js web app with server-side rendering and Cloudinary-powered media optimization

A React-based web application with server-side rendering and static website generation was built on Next.js web development framework. Cloudinary, a cloud-based image and video management SaaS solution was used to enable fast and reliable image and video delivery, storage and real-time transformations.

Tools and technologies
Impact

100% on-time delivery and optimized performance in just 3 weeks

The website was successfully delivered to the client with 100% on-time delivery, following a rapid development cycle of 2 weeks and an additional 1 week of refinements. Featuring a pixel-perfect implementation that precisely matched the design specifications, the solution was built on a modern technology stack, ensuring long-term scalability and reliability. Upon launch, all key performance indicators landed in the green zone of Google Lighthouse, confirming that the site meets high standards in speed, accessibility, SEO, and overall best practices.

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