B2B loans automation platform for financial institution

Client, a specialized financial institution providing funding solutions for small and medium-sized businesses in emerging industries, was seeking a digital solution to automate capital request processing for its clients.

The Challenge

Optimizing loan request workflows with a scalable, platform-agnostic solution

The client relied on Salesforce Cloud as their CRM, but a large volume of loan requests still required manual collection, processing, and qualification. To automate these workflows and reduce operational overhead, they needed a digital solution that could streamline the entire capital request process. They were seeking for a platform-agnostic way to integrate the new functionality in their own and various partner websites.

Solution

Modular React widget with AWS-powered backend and 3rd-party integrations

As a customer-facing solution, a React.js custom embed UI widget was developed to be integrated as a JavaScript bundle into any website built either on WordPress, Webflow, Wix and on any other website builder or custom website. The Node.js back-end hosted on AWS was integrated with Salesforce Cloud CRM for real-time synchronization and DocuSign for end-to-end document automation. The entire solution was delivered on time within a tight four-month timeline and stayed fully within budget.

Tools and technologies
Impact

The solution enabled 2–5x faster capital requests and 70% reduction in operational overhead

The delivered solution provided the client with a flexible, plug-and-play technology that allowed b2b clients to integrate it into their existing websites eliminating needs for additional developemnt. It enabled efficient scaling across the client’s and their partners’ websites while preserving 100% of SEO performance. As a result, the capital request process became 2-5x faster, client experience significantly improved, and operational overhead was reduced by over 70%, thanks to automation and real-time system integrations.

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